Vol. 3 No. 2 (2025): Journal of Judikaltura (Joura) : Juli

Articles

• The Effect of Flash Sale Promotions, Live Streaming and Online Customer Reviews on Nvmee Hair Styler Purchase Decisions on the E-Commerce Shopee (A Study of Generation Z in Jabodetabek)

  Nur Syafitri Firrmansyah, Setiarini Setiarini

  47-55

  • PDF

• The Effect of Product Quality and Price on Purchasing Decisions for Bu Odeh's Peanut Cookies in Jabodetabek with Trust in Shopee E-Commerce Usage as an Intervening Variable

  kanaya thabieta, Setiarini Setiarini

  56-66

  • PDF

• The Effect of Perceived Value, Interactive Storytelling Marketing, and Brand Awareness on Repeat Purchase (A Study of TikTok Users of MS Glow Skincare Products in the Jabodetabek Area)

  Yasmine Aulia Zahra, Setiarini Setiarini

  67-77

  • PDF

• The Influence of the Technology Acceptance Model (TAM) of the Shopee E-Commerce Platform Chatbot and Sales Promotion on Impulsive Buying (A Study of Make Over Cosmetic Users on Shopee in Jabodetabek

  Sela Sarmila, Setiarini Setiarini

  78-90

  • PDF